Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
Pew Research Center

U.S. Hispanics Are Divided on Whether Their Identity Helps or Hurts Them in America

Some say being Latino is a source of advantage or connection but others say it is tied to barriers and discrimination. Fresh data delivered Saturday mornings Thank you for subscribing! Americans’ ...
Smithsonian Magazine

Can You Guess the Origins of Papyrus Fragments or Painted Ceramics? A College Student Turned the Met’s Open-Access Database Into an Online Game

If you consider yourself an art history buff, test your smarts with Anthropeum. The game pulls ten images from the Met's open ...
Frontiers

AI-Driven Forensic Science: Decoding Complex Chemical and Biological Mixtures with Advanced Models

Forensic science plays a vital role in identifying, characterizing, and quantifying physical and biological traces recovered from crime scenes — a task that ...