Uniqode reports that travel brands should optimize QR code interactions after placement by tracking context, using dynamic content, and ensuring integrations.

People discover brands everywhere: walking past storefronts, sitting in restaurants, browsing aisles, or unboxing products at home. The challenge is turning those quick offline moments into lasting ...

Handsome, a fashion subsidiary of Hyundai Department Store Group, announced Tuesday it has launched "Store Talk," a QR ...

Inaccurate labeling of textiles in clothing is a systemic issue, according to a market surveillance campaign organized by the ...

I was recently sitting in a restaurant waiting for my order when I noticed something interesting. A customer scanned a QR ...

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

As AI, voice interfaces, biometrics, QR codes and mobile technologies reshape self-service, some have questioned whether the ...

80% of consumers say in-person events are the most trusted way to discover new products — and 85% are more likely to make a purchase after engaging with a brand in person.

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are ...

From fake tickets to cloned websites, AI is magnifying World Cup scams. Can fans distinguish between what’s real and what’s not?

QR codes and NFC tags are making packaging smarter, giving people instant access to trusted product information.

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...