This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...

Unique ID Authority of India chairman Nandan Nilekani. File photo : Mint. UID is taking heat from both the right and left these days. On the left, activists claim that the program is overly invasive ...

The digital ad industry has been hit with another setback in its attempt to find new ways to target ads to people and measure campaigns following privacy clampdowns from Google and Apple. The most ...

NFT UID is a unique identifier system for non-fungible tokens (NFTs). It enables NFTs to be easily identified on the blockchain. It is an open-source system developed by the Ethereum Foundation, and ...